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Beauty Trail 2026

The Itinerary of Beauty is not just a travel guide: it is an invitation to journey into the beating heart of Italy, where the harmony between humankind and nature has created timeless masterpieces. There are places where time seems to have stood still, allowing beauty to settle, layer upon layer, in the stones of the villages, in Renaissance paintings and in the gentle contours of the hills.
This flagship cultural tourism project by Confcommercio Marche Nord stems from a desire to weave an invisible yet unbreakable thread between these places, offering visitors not merely a destination, but an experience that touches the soul.

29 municipalities, a single identity of excellence.

An ecosystem of culture, nature and history certified

to the highest international standards.

The route stands out at national level for its exceptional concentration of award-winning destinations. From the four Blue Flag destinations — Gabicce Mare, Pesaro, Fano and Marotta di Mondolfo — recognised for their high environmental and water-quality standards, to the Green Flags awarded to family- and child-friendly beaches, and the villages that have received the prestigious TCI Orange Flag distinction — Cantiano, Gradara and Mondavio.

The cultural heart of the itinerary beats through the streets of Urbino, a UNESCO World Heritage Site, and in the vibrant atmosphere of Pesaro, a UNESCO Creative City of Music and Italian Capital of Culture. The journey winds its way through 13 historic theatres and along the ancient Via Flaminia, home to the province’s only archaeological park, Forum Sempronii.

Beauty here is a sensory experience: from the cliffs of Monte San Bartolo Natural Park to the peaks of Monte Catria and Monte Nerone. This land is home to places of spirituality, such as the Hermitage of Fonte Avellana, as well as unique geological phenomena such as the Marmitte dei Giganti, where nature becomes architecture.

The region’s excellence is also reflected in its flavours, with a rich food heritage that includes three PDO products — Prosciutto di Carpegna, Casciotta d’Urbino and Olio di Cartoceto — and three DOC wines. Truffles take centre stage throughout the year, while sustainable practices have deep roots, with Isola del Piano recognised as a pioneering centre of organic farming.

We invite you to immerse yourselves in these places and rediscover yourselves along the way, to experience the warm hospitality of the Marche and to be captivated by the ‘widespread beauty’ that unfolds across the entire region — our greatest treasure.
Enjoy your journey through the heart of the Marche.

“Beauty will save the world,
but it is responsible
tourism that preserves the beauty of our region.”

The resorts

APECCHIO

BELFORTE ALL'ISAURO

BORGO PACE

CAGLI

CANTIANO

CARPEGNA

CARTOCETO

COLLI AL METAURO

CORINALDO

FANO

FOSSOMBRONE

GABICCE MARE

GRADARA

ISOLA DEL PIANO

MOMBAROCCIO

MONDAVIO

MONDOLFO

MOUNT CERIGNONE

MONTE GRIMANO TERME

PERGOLA

PESARO

PIOBBICO

SAN COSTANZO

SAN LORENZO IN CAMPO

SASSOCORVARO AUDITORE

TAVULLIA

THE LAND OF ROVERESCA

URBINO

VALLEFOGLIA

Places of interest

Chiese

53 Attrazioni

Teatri

13 Attrazioni

Monumenti

58 Attrazioni

Musei

40 Attrazioni

Castelli

11 Attrazioni

The Beauty Trail is coming to life!

Exploring the beating heart of the Marche region has never been easier with Criluma Viaggi!

Romantic weekends, days spent immersing yourself in nature or cultural tours: we’ve put together itineraries to suit all tastes and time frames.

Itinerary of Beauty – Confcommercio Marche Nord Bookshop

A JOURNEY THROUGH BEAUTY

The ‘Itinerary of Beauty’ in the extraordinary Marche region is a journey of discovery through a fascinating area, an unspoilt environment, rich in art, history, culture and high-quality food and wine.

MARCHE: THE THRILL OF MOTORCYCLING

From north to south, here are 15 motorbike routes designed to help you explore the Marche region on two wheels, with a focus on quality tourism.

MUSICAL JOURNEY

The Musical Itinerary is a journey, a way to experience – through music – one of the most beautiful regions of our ‘Bel Paese’

ARCHAEOLOGICAL TOUR

The Province of Pesaro and Urbino is exceptionally rich in archaeological terms and preserves significant evidence of human history and material culture from the Palaeolithic to the Renaissance, including the Roman period

ITINERARY OF THE DUKE’S COURT

The “Itinerary of Duke Federico’s Court” will set off from Urbino, taking in the town centre and the villages along the Itinerary of Beauty, visiting the places where visitors can admire Giovanni Santi’s finest works and the most extraordinary fortifications and architectural achievements of Francesco di Giorgio Martini

A JOURNEY OF SILENCE AND FAITH

A new way of travelling and discovering history and art, including through the spiritual legacies that, over the course of history, have shaped this land and made it unique

ROCK FORTRESSES TOUR

A journey to rediscover the fortresses designed and built by Francesco di Giorgio Martini, the Sienese architect whom Federico da Montefeltro summoned to his court in Urbino in 1477 and who created absolute masterpieces of Renaissance military and civil architecture

ROMANTIC ITINERARY

The ‘Romantic Itinerary’ is a route, a journey through one of the most beautiful and fascinating regions of Italy, where you can experience or relive passions and love. Just as people did here in centuries past.

Information and Bookings

Please call our offices on:
+39 071 994 5580

Opening hours:
Mon – Fri 9.00 am – 8.00
pm Sat 9.00 am – 1.00 pm / 3.30 pm – 7.30 pm

Agency address

Via Dottor Sandro Totti, 2,
60131, Ancona (AN)

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